In an attempt to help a few people avoid paying for unnecessary search engine optimization, I’d like to share what I have done to achieve very good search engine rankings, for this site as well as for clients’ sites.
Cooking the recepies to a successful ranked website for your clients to find it is not as difficult as you think. Can anyone do SEO? I would say yes on that; but one has to understand the recepie or information structure of developing a website the best possible way. XHTML and CSS are the most important components for better ranking results. Dynamic websites can be a problem if one does not know standards set-up for important linking and server set-up.
First, just let me say that not all SEO consultants out there are scam artists – there are many reputable firms in the business. However, anyone promising “guaranteed top results”, “submission to 500 000 search engines and directories”, “instant results”, or “permanent top positions”.